Kojima, the birthplace of domestically produced jeans.
Our company, Betty Smith, was founded here in 1962 as Japan's first manufacturer of women's jeans.
Since then, the company has built its position as a leading manufacturer of women's jeans, while also founding the Eco Betty brand of accessories made from recycled jeans fabric in 2002. The following year, it opened the Jeans Museum.
In the same year, we started offering fully custom-made jeans ("Custom-made Jeans"), and for the past half century we have continued to present new values to the jeans industry.
Our corporate attitude of always taking on new challenges will not change in the future. Betty Smith has defined the "creation of a jeans culture in Japan" as our corporate mission, and we hope to continue to actively create new values for the next half century.

Kojima, the birthplace of domestically-manufactured jeans in Japan... In 1962, our company was established in this place as the first domestic manufacturer of lady's jeans. Since the establishment, the company has built an excellent status as a leading manufacture for lady's jeans, it also brought a new industrial perspective and successfully developed a brand of small articles called "Eco Betty" in 2002 as recycling leftover cloth from a jeans manufacturing company. In the following year, the "Jeans Museum" was opened as the first jeans museum in Japan. The company has also been continuously proposing new values to the jeans industry for the past half century, while it took an initiative to start manufacturing the world's first "fully custom-made jeans" in the same year. Our company's spirit as always challenging for a new endeavor will not be changed at all from now on. At Betty Smith, it defines "Creating a Japanese jeans culture" as a corporate mission, then we certainly would like to actively create new values for the next half century on a continuous basis.