Eco Betty
A sustainable brand born from “mottainai”
In 2003, the "souvenir" of an elementary school social studies field trip was the impetus for the birth of the brand!
Is there anything you would like to buy as a souvenir after the tour?
At the request of such children, we used denim leftovers that are left over when making jeans.
It all started with the creation of small pencil cases and giving them to elementary school students.
Currently, there are also categories that match lifestyles, such as interior and travel items.
In addition to sales at service areas and airports, it has also been adopted for sales inside JR trains.
We also accept novelties and collaboration items.
At the request of such children, we used denim leftovers that are left over when making jeans.
It all started with the creation of small pencil cases and giving them to elementary school students.
Currently, there are also categories that match lifestyles, such as interior and travel items.
In addition to sales at service areas and airports, it has also been adopted for sales inside JR trains.
We also accept novelties and collaboration items.
We also produce collaboration items and original products.
