The Betty Smith headquarters factory will appear on "Exploration Factory," featuring comedy duo Nakagawa and Suchi.

Be sure to check out this program that reveals the secrets behind our meticulous manufacturing.

Program Information

NHK General TV "Exploration Factory"

Okayama and Kurashiki, the home of jeans, quality and color loved around the world

First broadcast date: Saturday, March 11, 2023, 12:15 p.m.

"Exploring Factory" is a variety show where the comedy duo Nakagawa and Suchi "explore" charming local factories and workshops and the surrounding towns. They discover advanced technology and craftsmanship, as well as interesting employees and famous company presidents, and introduce the "strength of Japanese manufacturing" and the "passion of the people who work there."

This time, we will be exploring the secrets of jeans making in Kurashiki, Okayama Prefecture, the mecca for domestic jeans, home to the oldest factory in Japan! Co-starring will be Sutchie (head of Yoshimoto Shinkigeki)

The program will also be available to watch on NHK+ for one week after it airs.

"Exploration Factory"
https://www.nhk.jp/p/ts/Y5G7RL6WX3/