Betty Smith cooperates in hosting an exhibition as a "mobile jeans museum" where visitors can learn about the history and techniques behind jeans.

Please also visit AEON Mall Okayama.

/// haremachi NEW YEAR DENIM FES ///

[Period] December 26th (Saturday) to January 11th (Monday, holiday)
[Time] 10:00-17:00
[Location] Various locations within the building

AEON Mall Okayama will be dyed in denim during the New Year holidays!
During the event period, denim-themed events and photo spots will be set up throughout the building!

-------------------------------

■Write down your New Year's resolutions!
We have set up a corner for writing votive plaques! Let's write down our goals for 2021!

[Venue/Date and Time]
● December 26th (Saturday) - January 1st (Friday): 1F West Court
● January 2nd (Sun) to January 3rd (Sun): 1F Mirai Square
-------------------------------

■Denim x Zodiac "Denim Ox Photo Spot!"
A huge piece of denim made from recycled scraps that are produced during the manufacture of denim products.
Ox objects on display! Take photos of the objects and feel the coming of the New Year!
(Planning cooperation: WHOVAL Co., Ltd.)

[Venue/Date and Time]
● December 26th (Saturday) - January 1st (Friday): 1F West Court
● January 2nd (Sun) to January 11th (Mon, Holiday): 1F Mirai Square
-------------------------------

■An exhibition on the "tradition" and "cutting edge" of the denim jeans industry
Learn about the traditions and history of Japanese jeans at the traveling "Jeans Museum"!
We are also working on sustainable initiatives such as new "washing" technology for the future.
(Planning cooperation: WHOVAL Co., Ltd., Betty Smith Co., Ltd.)

[Date and time]: Saturday, January 2nd to Sunday, January 3rd, 10:00-17:00
[Location]: 1F Mirai Square Special Venue
-------------------------------

[Simultaneous event!]
New Year! Calligraphy Event The ever-popular New Year's Calligraphy Event will be held again this year!
Write down your New Year's resolutions on the tatami mats laid out in Mirai Square!
(Planning cooperation: Nishibunmeido, 5F, AEON Mall Okayama)

[Date and time]: Saturday, January 2nd to Sunday, January 3rd
[Time]: 10:00-17:00
[Location]: 1F Mirai Square Special Venue

-------------------------------

Betty Smith products are also available at Haremachi Tokku 365 in AEON Mall Okayama.

Please also visit the exhibition on the 5th floor of AEON Mall.

Haremachi Special Zone 365