Denim on Life 2019

"DENIM ON LIFE" is an event held at the former headquarters and factory site of Kurashiki Spinning Mill, a historic part of Japan's spinning industry, to introduce companies that produce high-quality domestic denim products and their products.

This popular annual event will be held again this year.

Betty Smith will also be exhibiting and selling its classic jeans and popular denim goods, "Eco Betty."

Come enjoy shopping for jeans while visiting the Kurashiki Bikan Historical Quarter in spring.

place

Kurashiki Ivy Square Ivy Academy MAP

Event period

3/8(Fri)～4/21(Sun)

business hours

OPEN 9:00 – 17:00

free entrance

↓Last year's situation↓

Jeans are lined up in a historic building.

Please come and visit us!